The Estée Lauder Companies has appointed Krista Lee Berger Senior Vice President, Global Marketing, Clinique, following her tenure leading Barbie and Dolls at Mattel.
NEW YORK, Oct. 19, 2026, (FASHION BEAUTY SCENE) — Beauty company The Estée Lauder Companies has appointed Krista Lee Berger Senior Vice President, Global Marketing, Clinique.
Berger will lead Clinique’s global marketing strategy, including brand communications and product innovation, and will report to Michelle Freyre, Global President, Dermatological Brands.
“Krista is an inspiring leader who is globally recognized for transforming iconic brands into culturally relevant businesses, bringing decades of marketing experience, strong commercial acumen, creative energy and a deep respect for brand equity. I am excited to welcome Krista to The Estée Lauder Companies and look forward to working with her and the Clinique team to build on the brand’s strong heritage and unlock its future growth,” said Freyre.
Berger most recently served as Senior Vice President and Global Head of Barbie & Dolls at Mattel, where she oversaw brand strategy, product innovation, licensing, partnerships, retail and entertainment across more than 100 markets.
During her time at Mattel, Berger also worked on the global brand strategy surrounding Barbie The Movie. Earlier in her career, she led American Girl, focusing on the brand’s positioning, pricing, distribution and commercial strategy.
Berger has received industry recognition including Ad Age’s Marketer of the Year and 40 Under 40 honors. She was also recognized through TIME’s Best Inventions 2025 for Barbie You Create.
In her new role, Berger will work with Clinique’s regional and affiliate teams across global markets as the brand develops marketing initiatives aimed at reaching new generations of consumers.
Clinique is a skincare, makeup and fragrance brand owned by The Estée Lauder Companies. The Estée Lauder Companies operates a portfolio of beauty brands including Estée Lauder, M·A·C, La Mer, Bobbi Brown Cosmetics, Jo Malone London, The Ordinary, Too Faced and Dr.Jart+.
For more information, visit www.elcompanies.com and www.clinique.com.
Source: The Estée Lauder Companies