Knix Launches New Swimwear Collection with “Out of Office” Campaign Featuring Female Founders
Deepica Mutyala (Live Tinted), Babba Rivera (Ceremonia), Katie Sturino (MegaBabe), and Natalie Dusome (Poppy & Peonies) ̇ Photo Credit: Knix
TORONTO, March 20, 2025 (FASHION BEAUTY SCENE) — Apparel company Knix, a North American brand specializing in intimates, swimwear, and leakproof technology, has announced the launch of its new swim collection alongside the debut of a campaign titled “Out of Office.” The campaign features entrepreneurs Deepica Mutyala, Babba Rivera, Katie Sturino, and Natalie Dusome, according to the company.
Katie Sturino, Founder of MegaBabe ̇ Photo Credit: Knix
The swimwear line features Knix’s new sculpt fabric, designed to provide support and comfort while offering UPF 50+ protection. The collection includes high-cut bottoms, asymmetrical one-pieces, and customizable pieces like the Sculpt Ruched One-Piece, available in sizes XS to 4XL and a range of colors including Black, White, Wild Cat, Espresso, and Deep Orchid. Some pieces include built-in leakproof technology.
Babba Rivera, Founder of Ceremonia ̇ Photo Credit: Knix
“This campaign represents more than just swimwear – it’s a celebration of women who are unapologetically powerful. The ‘Out of Office’ concept was inspired by the idea that even the busiest women take time to disconnect, recharge and rejuvenate. Alongside this campaign, we’re excited to introduce our new innovative sculpt fabric, designed to make you feel supported, confident, and beautiful – in a swimsuit that works as hard as you do,” said Joanna Griffiths, Founder and President of Knix.
The campaign partners shared reflections on their involvement.
“Being part of Knix’s swimwear campaign has been a healing journey, helping me embrace my body and culture. I’m proud to support a brand that aligns with my values,” said Deepica Mutyala, Founder of Live Tinted.
“This was one of the most empowering sets I’ve been on — not only did we look great in Knix swimsuits, but it was incredible to collaborate with such talented women,” said Katie Sturino, Founder of Megababe.
“From day one, Knix has embodied community, inclusivity, transparency and empowerment, values that I celebrate both personally and professionally. I feel inspired and honored to have been in the company of such powerhouse female entrepreneurs, and to have experienced the energy that Knix, Joanna and her wonderful team have worked so hard to build,” said Natalie Dusome, Founder of Poppy & Peonies.
“This campaign means a lot to me because supporting women-founded brands isn’t just trendy, it’s actually essential if you want to enhance your quality of life—because nobody will ever create for the female experience better than women themselves,” said Babba Rivera, Founder of Ceremonia.
The collection is available now at www.knix.com, with pricing ranging from $35 to $110 USD.
Source: Knix
