Cosmetics • Beauty • Brand Collaborations • Celebrity Collaborations
e.l.f. Cosmetics Partners with SURVIVOR 50 Finale for Limited-Edition Product Launch and Vignette Series
May 21, 2026
Beauty • Cosmetics
Well People Partners With Arbor Day Foundation to Support Reforestation Efforts in California
April 21, 2026
Beauty • Cosmetics • Celebrity Collaborations
e.l.f. Cosmetics Releases “Vanity Vandals” Mockumentary as Latest Installment in Cosmetic Crime Series
March 30, 2026
Beauty
e.l.f. Cosmetics Extends Partnership Supporting Wonder Women of Wrestling Foundation
December 24, 2025
Beauty • Skincare
e.l.f. Beauty Launches SPF Awareness Comedy Special “Sunhinged” Targeting Gen Z Skincare Habits
June 9, 2025
Beauty • Celebrity Businesses
e.l.f. Beauty to Acquire Hailey Bieber’s Skincare Brand rhode in $1 Billion Deal
May 29, 2025