True Religion has launched its Holiday 2026 campaign, “The Gift Worth Going All In For,” starring Latto, Metro Boomin and Summer Walker alongside the brand’s seasonal denim and apparel collection.
LOS ANGELES, Nov. 5, 2026, (FASHION BEAUTY SCENE) — Fashion and lifestyle brand True Religion has launched its Holiday 2026 campaign featuring Latto, Metro Boomin and Summer Walker.
Titled “The Gift Worth Going All In For,” the campaign is set in a Diamond District-inspired environment featuring jewelry counters, gold and diamond imagery and pieces from True Religion’s holiday collection.
The campaign centers on denim, sportswear and seasonal pieces designed around themes of personal style and self-expression.
“Holiday is all about going after what you want. With ‘THE GIFT WORTH GOING ALL IN FOR,’ we're bringing a little extra attitude, glamour and True Religion energy to the season. Latto, Metro Boomin and Summer Walker each bring their own flavor to the story, making it bigger, bolder and unapologetically individual. And the collection? We went all in on the details, from standout denim to crystals, texture and statement-making finishes. This holiday, True Religion jeans are the gift worth their weight in gold,” said Kristen D'Arcy, Chief Marketing Officer of True Religion.
The Holiday 2026 collection is being released in multiple deliveries.
The first, “Texture Takes Over,” features furry textures, leopard prints, sherpa, velour, sweater knits and matching sets alongside specialty washes, stitching and crystal details.
A second delivery, “Crystal After Dark,” focuses on black denim and crystal embellishments across jeans, T-shirts, flannels and sportswear, with oversized silhouettes and chain details.
True Religion is also continuing its “Famous Denim” assortment with seasonal washes, updated proportions, statement stitching and crystal placements. Its “Cozy Shop” includes matching sets, sherpa, velour, sweater knits, fleece, bouclé, satin and other textured fabrics.
Latto, Metro Boomin and Summer Walker each appear throughout the campaign, representing different elements of its visual and creative direction.
The collection is available through TrueReligion.com.
Founded in 2002, True Religion sells denim, sportswear and accessories for women, men and children.
For more information, visit www.TrueReligion.com.
Source: True Religion